Maruti A-Star launched as Suzuki Celerio in Saudi Arabia

Buoyed by the overwhelming success of its premium compact car Alto in Europe and domestic market (sold as A-star with Maruti), Japan-based Suzuki Motor Corporation (SMC) is now is continuously expanding the availability of Maruti Suzuki A-Star model in the international markets.
 

6/27/2009418Total Hits1408PrintPrint

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Maruti - A-Star
Gurgaon


Buoyed by the overwhelming success of its premium compact car Alto in Europe and domestic market (sold as A-star with Maruti), Japan-based Suzuki Motor Corporation (SMC) is now is continuously expanding the availability of Maruti Suzuki A-Star model in the international markets.

It has recently launched this model as Suzuki Celerio in Kingdom of Saudi Arabia (KSA) in three different variants. Celerio is powered by a new state-of-the-art, lightweight K10B petrol engine which provides best-in-class fuel efficiency. The car is expected to attract buyers looking for high performance, well-designed and fuel-economic automobiles.

Suzuki Saudia, the sole distributor of Suzuki vehicles in the Kingdom of Saudi Arabia (KSA) and part of Bamarouf Group, has introduced its new Suzuki Celerio 2010 compact car into the Kingdom’s automotive market.

According to Suzuki Saudia’s official press release, the Celerio paves the way for individuals and companies to acquire a stylish, reliable and yet highly affordable vehicle. Suzuki has integrated several safety features into the compact five-door hatchback, such as double airbags and an anti-lock braking system. The car also adopts the Total Effective Control Technology concept, wherein crushable structures are created to absorb impact energy and disperse it away from occupants in the event of a collision. This complies with the safety requirements set by the Saudi Arabian Standards Organization.

According to Maher Al Nabawy, deputy general manager, Suzuki Saudia, “The new Celerio combines comfortable design and enhanced performance. This vehicle was developed to match the requirements of the Saudi market, especially the middle-income buyers.”

 

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